Top 10 Advantages of Facebook Marketing for Your Business Here are 10 ways Facebook gives you a marketing advantage at every stage of the sales funnel. Have you heard that social media advertising doesn’t drive results? Or that advertising on Facebook isn’t worth it anymore with the evolution of other social platforms? If so, think again. 1. Reach a Wide Audience Undeniably, Facebook offers advertisers one of the largest user bases. That is more than any other social media platform and second to perhaps only Google’s search users. The audience on Facebook is not merely large, it spans across many demographics. No matter to whom your business caters, you should be able to find your desired audience profile on Facebook. While skewing towards younger users, with 62% of users falling between 18 and 34 years old, Facebook attracts users of all generations, with 38% of falling from 35 all the way to 65+. It is the older demographic groups that are the fastest-growing
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