DIGITAL MARKETING TOOLS 108

  BENEFITS OF SOCIAL MEDIA MARKETING 11. Create brand awareness   Achieving brand recognition is one of the company's most important marketing goals. This is because consumers prefer to buy well-known brands. Fortunately, social media makes branding easy and effective. Social media has an advantage over traditional media because it allows you to get your brand in front of people much faster and easier. Plus, it draws your audience's attention to your brand, even if they're not thinking about it. 22.                More sales Social media has been found to have a higher lead rate than any other form of marketing. Being on social platforms gives your business more opportunities to convert potential customers into actual customers. Therefore, using social media in marketing can be very beneficial for businesses. 33. Measure success with Analytics   Without tracking data, you cannot determine the effectiveness of your social media marketing