Top 5 SEO Keyword Research Tools FOR DIGITAL MARKETING
Top 5 SEO Keyword Research Tools For BLOGGERS/DIGITAL MARKETERS
Keyword research can be time consuming. These tools help you find the data and spot the opportunities for successful SEO campaigns.
This list only contains 5 of the many tools available today to help you get your keyword research done to an expert degree. Google Keyword Planner and Keyword.io are top choices when you want a quick look at the data, or you`d like to export the data to work on elsewhere.
An experienced SEO can develop their own keyword strategy based on careful analysis of SERPs, but this takes years of practice, trial and error, and costly errors. Not everyone has this experience. And not everyone made enough mistakes to avoid the pitfalls.
1. Google Keyword Planner
Cost: Free.
Google Keyword Planner is a classic favorite. Although it is free, it is reliable and trustworthy because the information comes directly from the search engine. It is also flexible, allowing you to:
Define new keywords. Find related keywords. Estimate the number of searches for each option. Evaluate the level of competition. The tool is easily accessible and usable through web apps and APIs, and costs nothing.
All you need is a Google Ads account. Also, there are a few things you should be aware of when using this tool. First, these are estimates based on historical data. That said, if trends change, they won't necessarily be reflected here.
Google Keyword Planner also cannot provide much information about the SERP itself, such as which features are available and how those features translate. As part of Google Ads, PPC can help you get more exposure. You can find trends at a broad demographic or granular level, such as city, region, or major city.
Google Keyword Planner also tends to aggregate data for similar keywords. So, if you want to know if [Keywords Near Me] is better than [Keywords Near Me], you need another tool. Finally, the tool uses a broad definition of words like "competition."
2. Keyword.io
Cost: Free, $29/mo and $49/mo.
If Google Keyword Planner isn't good enough for you and you're on a tight budget, Keyword.io could be the alternative you need. It also has a variety of features.
Keyword.io uses the autocomplete API to retrieve native data from multiple sites and search engines including Google, Amazon, eBay, Bing, Wikipedia, Alibaba, YouTube, Yandex, Fiverr, and Fotolia. This is ideal for niche customers and specific needs.
It also features a question/intent generator, interactive topic navigator, and topic review tools.
In the user interface (UI), you'll find an easy-to-use filter system and charts with competition, search volume, CPC, and other details for your selected keywords.
However, there are some limitations.
You can run up to 20,000 keywords per seed, limited to 100 queries per day (5 per minute) or 1,000 queries per day (10 per minute) for paid plans. API access, related keyword tools, Google ads data and other features are also limited to paid accounts.
3. Sem Rush
Semrush Keyword Tool
Screenshots of Semrush
Cost: $119.95 to $449.95 per month.
With its digital marketing suite, Semrush offers 6 keyword toolsets and 4 competitive analysis toolsets, along with a database of over 21 billion keywords.
You'll get a full overview of the keywords you're searching for, including paid and organic search volume, intent, competition, CPC, historical data, and SERP analysis. You'll get tons of recommendations, insights, and suggestions from relevant keywords and questions, as well as Semrush Magic tools, location tracking, and organic traffic analysis.
But Keyword Planner does most of the magic.
The Organic Competitors tab makes it easy to spot differences between content and keywords. Develop clusters that help you scale it up and get traffic and conversions.
You can also look at data on long-tail keywords and other data to see what Page 1 holds in terms of competition, challenges and opportunities at a broad or regionally high level. A complete tool set is a huge advantage. Teams can collaborate, share ideas, and plan.
Seamless integration brings data together so teams can easily collaborate, share ideas, and strategize.
Once done, you can track everything you need for a successful digital marketing strategy.
Some of the tools they offer include:
On-page SEO tools. Competitive analysis package. Log file analysis. site thanks. Content marketing tool. marketing analysis. Paid advertising tools. Local SEO tool. rank tracking. Social network management. Link building tool.
Amazon Marketing Tools. Website monetization tool. When it comes to keyword research, Semrush's best features are historical information and PPC metrics.
Digging deep into campaigns and keywords can reveal SERP secrets and provide valuable insights that are not normally accessible to agencies or in-house teams.
4. Moz Keyword Explorer
Moz's Keyword Research Tool
Cost: Free for 10 requests per month. $99-$599 per month.
With a database of over 500 million keywords, Moz Keyword Explorer can be a great option if you want to build a strategy instead of quickly exploring data for a few keywords.
Moz has long been a leader in SEO.
By constantly updating and improving its keyword explorer tool and other core services, Moz is well known for keeping up with trends and providing SEO professionals with the latest tools. And it's been that way for over 10 years.
Like Google's Keyword Tool, Moz's Keyword Planning Tool provides information on term difficulty and monthly search volume. You can also drill down geographically.
When you get started, you'll see an overview of keywords listing monthly search volume, ranking difficulty, organic click opportunity, and expected priority level.
Find new, relevant keywords that you should be targeting but are not. Find out how your site is performing for your keywords. Find areas where you can improve your SEO (including quick wins and bigger investments).
Moz tends to suggest fewer keywords. And, like Google's Keyword Planner, it gives you an estimate for a range of search data rather than a specific number. However, the database is updated frequently so it can keep up with ongoing changes in search habits and consumer rankings.
And because it's easy to use, your team can quickly tackle marketing tasks like finding opportunities, tracking performance, identifying problem areas, and capturing page-level insights.
Moz also offers a few other tools to help keep your site on the right track and stay ahead of the competition, but we really like the keyword analysis and flexibility.
5. Ahrefs Keyword Explorer
Cost: $99-$999 per month.
If we had to describe Ahrefs in one word, it would be its strengths.
Just type a word into the search box and you'll see several panels telling you everything you want to know about that keyword.
Total search volume, number of clicks, difficulty, SERP function, and volume distribution of difficulty. It may seem like a lot, but all information is well organized and clearly presented.
Ahrefs provides terminology context by presenting terms in parent-child themed format, so you can learn more about terms like intents while still identifying matches and making them easy to find and understand.
These sections appear when searching for related terms, including the term's SERP rank, SERP result type, first page rank difficulty score, and custom SERP snapshot. You can leave it wide or narrow it down by city or language.
Ahrefs can be a bit more expensive. It can be difficult to scale if your agency prefers multiple user or client accounts, but it is still one of the best and most reliable keyword research tools on the market.
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