Why 99% of Bloggers Fail at Digital Marketing?
If you are a blogger and trying to make your blog successful. This post is for you! 9 Digital Marketing Mistakes Bloggers Make You don't know the goals of your blog Every blog has its own purpose. Every blogger writes for a reason. You have to figure out what your goals are,
Here are some broader goals,
1. Create a personal brand. 2. Create a source of income through Publisher and Affiliate Network. 3. Provide expertise to increase product sales.
2. There are three broad types of goals. Almost all bloggers have their own goals that fall into the above categories, take them one by one.
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3. Personal Brand – If you are ready to build your personal brand online, this should be your ideal goal. A personal brand can help you in many ways. People do it for such general reasons. Get leads before they actually start a business. People also write blogs to show their creativity at the end of a good company job.
4. Creating an income stream is why most people dive into blogging. But if you become obsessed with the greed of making money with a blog, you start to lose your passion. It hurts your creativity and writing skills. A blog can be a good source of income, but achieving this goal requires time and hard work in the right direction. This is the main reason why most bloggers fail. They consider blogging as a quick source of high income and it requires a lot of commitment.
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5. Bloggers create their blog as a source of income using these three common sources, 1. Post third-party ads on your blog. 2. Direct sale of products. 3. Affiliate Marketing. You need to figure out what your goals are for creating an income stream for your blog.
6. Demonstrate expertise in increasing sales and leads. This goal is pretty hot in the digital marketing world these days. If you already have an online business, you can increase your sales by writing regular blog posts about your business niche. This is called content marketing. Most small and established businesses have a blog section on their website. For example, if you have a small online shopping site for women's clothing, you can write content related to clothing and apparel on your blog. If the content is really productive, you will see a significant increase in sales! These are the three broad stated goals. You need to figure out what goal you want to achieve by creating your blog.
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7. Write them down and create content based on your goals. Digital marketing training is not enough SEO alone cannot make you successful in blogging. There are more channels to consider. Like social media marketing, email marketing, newsletter marketing, paid feeds, guest blogging etc. I'm not saying SEO is bad. It is the biggest source of qualified traffic and it is also free. But SEO takes a lot of time to show results. It requires a month of hard work and patience. And you as a blogger cannot depend on organic search traffic. You must pay equal attention to other channels that will benefit you. You can read about digital marketing here and on other blogs
8. . Remember one thing Keyword research failure The world of digital marketing revolves around the use of keywords. Keywords are the key to success and failure! When choosing keywords, many content creators go to Google Keyword Planner, choose a keyword with medium to high search volume and fill it with content. This is the biggest mistake you will make as a blogger. The reason is that first you need to choose a keyword related to your niche. Then create content related to that keyword or search query that provides added value to your readers. Another mistake that causes blog failure is using only keywords or long-tail keywords. Bloggers only trust one of them, which hurts blogs in the long run. You need some decent traffic, right? So publishing long tail blog posts every time is not a good idea! You need to create the perfect content marketing mix. Use keywords that will bring you decent search traffic and also use long tails that will increase your conversion rate from time to time. Decent search traffic will get you more exposure to your blog and additional benefits like emails, social shares, etc. that will help you build your brand. Long queues will fill your pocket with good cash! Lack of buyers and readers. Imagine selling pizzas in a doctor's office! Sound weird?
9. The same goes for blogging and content marketing. You can't go any further unless you've defined exactly who your ideal customers are. Many bloggers avoid changing the personas of their readers Less engagement means more bounce sessions, less comments and less social shares. The absence of Reader Personas shows an immediate impact. This will show you its effect in the long run. If you have created a lot of quality blog posts and there is no other way to edit them. You will gradually see your current conversion and engagement rates either decrease or not increase. Both are bad for your blog. So how do you create readers and buyers?
Simple.
Ask yourself these questions:
1. Who reads my content the most?
2. What age should they be?
3. Who is interested in buying my product? Or what might their possible interests be?
4. What salary package do they need to buy this product?
5. What geographic locations should my customers or readers live in?
6. On which sites do they spend most of their time?
These 6 questions will
help you create great readers and buyers. You can add
questions to the list according to your business. The Good Person Files helps you create an effective
content marketing and social media marketing plan for the future. This will save you from future noises. Why is it important to choose the right platform?
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