HOW SEO BOOSTS DIGITAL MARKETING, 15 TRAFFIC PULLING TRICKS

15 Simple and Effective SEO Tips

 for 

DIGITAL MARKETING

  Search Engine Optimization (or SEO) is a digital marketing technique designed to rank your website higher on Search Engine Optimization Pages (SERPs). While SEO technically applies to all search engines, it's often referred to colloquially as "Get to the top of Google" because of the company's market dominance. Here's what it does: By using the right, relevant keywords, SEO can increase your website traffic. 

1. Create Relevant Content

 Our  SEO Tips The first  and  most important aspect of SEO is optimizing your content with appropriate keywords and phrases. They should have a balance between what your business offers and what your target audience is looking for. Google's algorithms use that content to determine what your content is about and how best to rank it.  Finding the best content (high search  and low competition) requires good strategy. For beginners, there are two main categories to consider: short keywords (usually one or two keywords with a long and broad theme) and long keywords (three, four or more words long and look special but have low search volume).

 2.  keep your content relevant

For example, if you're writing about top car rental companies in Ireland,  your keyword might be something like 'cheap rental cars in Dublin'. If you're off-topic when it comes to trainers, trains or jet skis, you'll end up ranking for the wrong content! And if  many people turn away from your content because it's not relevant, it negatively impacts your search rankings.   It's also good to learn about a new technique called Latent Semantic Indexing (LSI). LSI includes a web-browsing technique for analyzing which words (or phrases) go together the most. It is often used to match content or  determine the meaning of  content. While it's not clear that Google uses LSI to evaluate content, it doesn't hurt to use keywords to pick  LSI keywords you may have overlooked. At least it makes sense to focus on issues from a humanitarian perspective.

 3. Prioritize long content 

Longer content rank higher on Google than short content. Google has more or less confirmed this. The average keyword count for Google's top 10 results is 1,447 keywords, which is good advice, although the exact meaning of long keywords is less clear. We should emphasize that Backlinko found no  correlation between search rankings and the long content  itself.  However, this makes sense: long content has the opportunity to include more content and backlinks than short content. It also provides  more information than a single file, hoping to encourage them to stay on your site. While it's not a long-term issue (important things like editing and plagiarism are important), it's something to keep in mind when creating your SEO strategy. 

4. Provide consistent content 

Create a constant stream of new content to keep your website up to date and help you stay ahead of your competitors and compete for the lead. Most importantly for SEO, it tells Google that your site is still active. No activity for the algorithm means fewer visitors, which leads to negative consequences.  However, streaming quality content over a long period of time can be difficult, especially for small business groups. Having a 6 to 12 month plan for future products will help  you stay one step ahead of the game.

 There is another way. For example, if you can't afford a writing team, consider investing in a few happy guest bloggers. These people should be knowledgeable in your industry, with some authority in your industry. This enables content sharing on social media and increases your overall control (see tip  10). Whichever method you use, the most important thing is to be consistent and post new content regularly.   

 5. Update old content and avoid outdated topics

  Up-to-date is important in ranking in Google algorithm. However, as mentioned earlier, it is also difficult to maintain a constant stream of new content. Check old documents, update them  with new information, and repeat or replace them. This only needs to be done once a year and it will increase the SEO potential of your content without the need to create new content.  Another suggestion is to add the year to the name.

 On the other hand, avoid snappy content or print. While news reviews or articles about short-term events are fine for  social media marketing, they are less useful for search engine optimization (SEO) as they  usually don't last a day after six months or weeks. If the content is old, it will get fewer clicks, which can negatively affect your rankings.

15 Simple and Effective SEO Tips

 for 

DIGITAL MARKETING

6. MAKE  sitemap and robots.txt file 

A sitemap is a document that provides information about the different pages and content of a website and how they relate to each other. You may have come across a bottom line on a web page  and wondered what it was.  Most people don't use sitemaps to browse websites, but they are great for SEO.  You should also include a robots.txt file for easy SEO.

 The sitemap tells web crawlers about the content of your website, while the robots.txt file gives instructions on which pages to crawl and which to ignore. While  Robots.txt and sitemaps are simple techniques, they can help Google rank new content faster. Since these files are not recommended to be stored in the backend of your website, they can improve your SEO without affecting the user experience. 

 7. Use SEO Friendly Metadata

 Metadata defines web pages such as the title, title, subtitle, and description of each page on your site. As with the sitemap, most of the information is hidden in the backend and not visible to human readers. However, metadata is important in helping web crawlers identify information about each page on a website and how to index and index it.  

For example, you can refine your title to include the main content of that page. You should add these terms to your meta description (the terms you usually see below the title of the search  page). Note that  different metadata has a good length. For example, page titles should be around 60 characters to avoid being cut off from SERPs. And don't forget to improve your URLs.

8. Optimizing Any Image

  Using images in your content can make the content interesting for readers, split the text, and generally add some life to your blog or article. However, web browsers often find images difficult to navigate. Therefore, it is important to use appropriate alt text.  Other text is another type of metadata; it is a copy that appears when the image is not uploaded online. But even if you can't see the text, the text is always there and  helps search algorithms evaluate the content. It will also increase the chances of your images appearing in Google Image Search, potentially driving more traffic to your website. 

But most importantly,  alt text is required for easy access. An e-reader is software that reads web content, including other text, to visually impaired web users. Therefore, your alt text should  be human-friendly and  accurately and clearly describe the image.   Especially avoid special characters. E-readers often translate this into long strings of code, which can be confusing for  visually impaired users. 

9. Check Your Site Speed

​​ One of the important things most people look at when optimizing their website is site speed. Due to lengthy content and frequent updates, which are the  focus of many marketers, domain names can become obsolete quickly  and slowly.

 Meanwhile, site speed is a known variable in Google's indexing algorithm.  Luckily, Google web developers have a free tool called PageSpeed ​​Insights that measures how fast a site is. It has options to test your site on desktop and mobile  and comes with diagnostic tools. This provides SEO tips on how to improve your website performance while running very slow.

9. Site Speed ​​Analysis

  One of the important things most people look at when optimizing their website is site speed. Due to lengthy content and frequent updates, which are the  focus of many marketers, domain names can become obsolete quickly  and slowly. Meanwhile, site speed is a known variable in Google's indexing algorithm. 

Luckily, Google's web developer  has a free tool called PageSpeed ​​Insights that measures how fast a site is. It has options to test your site on both desktop and mobile  and comes with diagnostic tools. This provides SEO tips on how to improve your website performance while running very slow. 

10. Build a link building strategy

  Another indicator that affects a website's ranking is the domain name. This measures how relevant a website is to a  topic or topics. It takes into account: the reputation of the site and its authors, the quality of the information  and the competitiveness of the content. One way to increase your  authority is to combine ideas.

 There are three types of links to consider in terms of digital marketing:

  Internal links: These links create a link network by linking different elements of your brand. between them. 

External Links: Linking to popular, relevant and  external pages can improve your ranking (especially if  external links rank highly).

  Backlinks: Other links linking back to your website indicates to search algorithms that your content is considered authoritative and good. Note that there are rules for  Home connections. First, don't tie things up.

 You can keep your links here to increase your ranking. In fact, too many links can have a negative impact, while also making it harder for people to read.  Another  technique to avoid is link farming. This is where a bunch of websites come together and link together to  trick Google's algorithm. This is considered bad practice.

15 Simple and Effective SEO Tips

 for 

DIGITAL MARKETING

 11. Consider Local SEO Strategies

 While not suitable for every business, implementing a local SEO strategy is another  way to improve your rankings. Local SEO involves making sure your business appears in local search results. This has two advantages. First, it does not include a large percentage of candidates (which may be from different regions).

 Second, it targets  specific customers in your  area. While this represents a smaller percentage of people, targeting them more closely can lead to more sales.  Local SEO strategies are not suitable for all companies. For example, it may not be very useful for those who offer a pure online business or have a global reach. But it's ideal for any business that has a real-world storefront or fits the needs of an area, such as a cheese shop, bakery, or city moving company.

 12. Add SEO content to social media

  Social media does not directly affect search rankings, but it has value in directly influencing search rankings. Sites like Instagram, Facebook, Twitter, TikTok, and LinkedIn (as well as other social media sites) can drive traffic to your site and gradually increase your ranking. While your social media strategy may be separate from your SEO strategy, there are some simple ways to connect the two.

 First, create an opportunity to spread the selected content of your website on social media. Use  keywords and hashtags in your social media posts to increase your chances of being seen through organic search. You can  use social media management tools like Hootsuite, Sprout or Buffer to keep things simple.  Another tip is to add a social  share button to your website. It's usually  a case of pre-posting some design that encourages readers to share the content with you. 

13. Track Your Progress Using Google Analytics 

Many analytics tools measure website landing page metrics such as click-through rate, bounce rate, page views, conversion rate, and more. But if you want to climb to the top of Google, what better  than Google Analytics itself? Using   Google Analytics, you can track your domain's success over time, compare its historical performance with current data, and adjust your SEO strategy accordingly. 

An easy trick is to identify your top performing pages and improve them with additional content or calls to action.  You can also use Google Analytics to compare other metrics such as organic and non-organic visitors,  see what's working, and uncover other missed opportunities.

 14. Avoid Black Hat SEO Techniques

 We've touched on SEO ethics in the middle of this entire list, but it's worth clarifying: Whatever you do, avoid "black hat" SEO strategies. Black hat SEO refers to malicious techniques used to increase a website's search engine ranking by manipulating Google's algorithms.  Wait, we hear you, is SEO about that? Not exactly. Free hat SEO techniques like the ones outlined in this article follow Google's guidelines. 

Meanwhile, black hat techniques include keyword stuffing, link harvesting, hidden text, comment section spam, stolen content, and more.  Finally, while black hat techniques  work in the short term, they are no substitute for a good and ethical SEO strategy. Black hat processes can damage a company's reputation and  lead to fines and even blacklisting. In short: no matter how attractive it may seem, don't do it!

 15. Create Human-Centered Content

  While SEO is all about optimizing content for search engines, don't overlook your main goal: All content is written for the human eye. While it's good to  balance SEO and people optimization, if you have to choose between the two, people should  come first.  Your content should read naturally and give your audience what they want. It's not just a matter of justice, it's a matter of opinion. At some point, we've all found ourselves in a place where it feels like it was written for machines rather than humans. Are you out or coming back? probably not.

 The bad truth is: human readers don't care about your SEO; They care about your SEO. They come to your site just to get what they want. When they can't find it, they'll leave! One of the best SEO tips is that the strategy should not be visible to human users. But if done right,  you can make your people and  algorithms happy!

15 Simple and Effective SEO Tips

 for 

DIGITAL MARKETING

FREQUENTLY ASKED QUESTIONS

HOW DOES SEO STRATEGY WORKS?

  SEO Marketing Strategy is a  plan to attract more visitors to your website through search engines. Successful SEO includes on-page strategy, using keywords as content, and off-page strategy, getting internal links from other websites.

  What is SEO in Digital Marketing?

  SEO stands for Search Engine Optimization, the process used to improve the layout of the website, keywords and link names so that their pages are easier, effective and popular with search queries users thus making search engines  better.

   How many types of SEO?

Our  types of SEO are: On-page SEO - any type of web page - blogs, products, web pages. Off-Page SEO - Everything that happens outside of your website that makes up your SEO strategy - backlinks. Technical SEO - a technique used to improve search rankings - website indexing to help bots crawl.

ASHISH PRAKASH, BLOGGER