HOW TO DO KEYWORD RESEARCH FOR CONTENT MARKETING?

 How to Do Keyword Research for Content Marketing

How to Search for KEYWORD Content for Content Marketing

 We can't beat Google and we can't help but follow these trends. From where? Because if our competitors are better, they will also gain more qualifications. Here are the steps you can take to increase your chances of ranking.

 1. Identify your key points.

  It is not enough to  write about topics that we consider important to  website visitors.    What is your organization's area of ​​expertise? These points will become important points. For a B2B company in a different industry, this might look like this:  • Automated Storage and Retrieval Systems  • Digital Transformation  • Outsourced Marketing  • Call Center Quality Assurance  Before you try to identify your "one thing." What is your team doing? 

For example, we are in the ranking of marketing services, consulting, design and web development, etc. We also want to know about it.  This topic fits very well with the larger group and main point of view. Here is a post that discusses this in more detail.  

This first step is important because any content you create for your website, blog or social media should be a well thought-out brick that supports the structure of your topic. Leading your topic with highly sponsored content is one of the best ways to increase organic traffic.

 2. Divide your topic  into supporting points. 

Once a theme is determined, it can be divided into values ​​and variables. Think of your supporting content as the main beam that supports your content. Chances are, there is a lot of organic competition around your keyword.

  How important your content is in ranking unless you are a large website. Instead, you want to find simple alternatives that provide reasonable traffic.  We'll discuss how to identify easy-to-use keywords later in this article.  For example, let's say you work in a veterinary clinic that focuses on canine health. 

   PRO TIP: Need inspiration? Talk to your customers. Talk to them about their pain points. Ask them how long ago your product or service was ready. 

Find out how their life or business has changed since their purchase. Be honest, ask them what words and phrases to Google to find you. You can contact your sales and service team for information. They talk to  buyers every day. Don't assume you know which keywords to rank for.

 How to Do Keyword Research for Content Marketing

How to Search for KEYWORD Content for Content Marketing

 3. Search for variants using the term suggestion tool. 

 Here we will host all the works categorized by supporting content.  Here are some important keyword advertising tools:  • Public Answer   • Keyword Tool  • SEMrush  • Moz Keyword Explorer  • Ubersuggest  And don't underestimate the power of using Google on your own to get recommendations. If your time or budget is limited, this is a great way to go.  Start by typing your keywords into Google. 

What instructions appear in the menu?  This is what we're told when we type "black food" in the Google search bar:   For more information, complete your search and scroll to the bottom of the SERPs to see tips or Related topics to try:   People Like Us. The resource is Responding to the Public as its customers can easily export power and visualization tools. 

This tool is great for anyone who occasionally searches for keywords. While is easy to use and has many free features, it doesn't provide as much  search  and matchmaking information as some of the other tools we've tried.   Another great tool we use every day is SEMrush's Keyword Magic tool. This tool is ideal for people whose main task is to create and execute quality content. From where? 

Because Content Magic fills in recommendations just like responding to the public, and also gives you:  • Searches of the Month  • More Period Searches  • Keypoint Impression (how hard is it to rank for that keyword?)  •  CPC (Per Click) Cost)  • Number of SERP Features appearing this time  • Number of Calls   

4. Add all conversion instructions to the spreadsheet.  

 A simple word can generate  20 to thousands of suggestions. While most suggestions make for a good blog post, we first need to identify which search terms are most searched for. 

 Pro Tip: You may not want to ignore low-end search terms. Many SEO experts believe it is possible to get qualified traffic by focusing on long-term content with little or no monthly searches. 

While these keywords may not generate enough traffic to save more than 10 searches per month, if you rank for them, you can drive good traffic to your site over time. This is especially true if the long-tail keywords you choose are specific to your business model or solution.  This is where our spreadsheet comes into play as an editing guide to adapt to changing content.  

We like to organize our presentations by topic and give each topic its own tab in the presentation. This allows you to refer to the spreadsheet when writing or presenting content on that topic in the future. 

 How to Do Keyword Research for Content Marketing

How to Search for KEYWORD Content

 5. Learn more about the differences using the suggestions. 

 Since there are so many good comments on this topic, we can think that this is a good topic for this topic.  You can never have too much data, so use spreadsheets to supplement waste content. Then let the data tell you what your priorities should be.

6. Get monthly search results and competitive metrics.

  Paid tools like  Moz Keyword Explorer and SEMrush can help you quickly and easily generate monthly search results and competitive data.  If you can't use some of these special payment tools, don't worry. For marketers who already have access to Google Ads Manager, Google's Keyword Planner is still the best choice.  Whatever tool you use, you must enter all variables collected from the worksheet into the Search Volume Builder. 

If you are using Google's Keyword Planner, first select "Get Search Volume and Predictions"   Next, enter the keyword changes from the spreadsheet into the tool. When the report is generated, select Export and then Export Program History Metrics (.csv)   This will generate a report showing your search volume and competitive metrics. 

You can organize your spreadsheet by the most searched terms  to see which keywords generate the most traffic.   Once you have the volume of search  data for all the variables defined by the various searches, you can start analyzing the content.

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7. Use your data to identify easy-to-use content.  

An easy way to get content is with high search  and  low competition content. This is the most important keyword for content creation because many people search for it, but very few top websites write about it. 

  Pro tip: Don't be discouraged by  high competition. Most tools only use inbound links  to determine competitive rankings. What it means: They offer a more competitive price for the content with the most  links. But inbound links don't make good content! If you are looking for useful content, be sure to do your research to write the best content for the research question.   

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8. Type this phrase into Google.

 The next step is to make sure the time is correct and easily categorized. The best way to do this is to  type the word into Google. Then find out:  • What websites are available this term?  • How is this content formatted?  • Does the content in the category answer the question or meet the searcher's needs?  • Does this keyword have a SERP function?  • Are there higher management sites where you can blog? 

 Use your findings to write targeted content, you can make content important by creating content that responds to search terms better than others.

ASHISH PRAKASH, BLOGGER